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IT’S MORE FUN – THE AD CAMPAIGN THAT EMBARRASSED AN ENTIRE COUNTRY

When the Department of Tourism and the ad agency BBDO Guerrero launched this campaign in 2011, there was enormous hoopla about it, especially since it had been personally approved by not just Secretary Ramon Jimenez, Jr., but by no less than the President of the Philippines His Excellency Benigno Aquino III, and his entire Cabinet (relying, of course, on Jimenez’s opinion). Read more ...

DEPARTMENT OF TOURISM’S SYSTEMATIC BIAS AGAINST HOTELS IN THE VISAYAS

The Visayas is the “backbone” of Philippine tourism – Aklan-Boracay, Bohol, Cebu (“the ABBC of Philippine Tourism”). In fact, when measured by international arrivals it is practically the only “meat” of Philippine tourism. Yet, based on its “findings” pursuant to its hotel star rating program, the DOT concluded that Visayan hotels are grossly inferior to those in Manila. Read more ...

IT’S MORE KULELAT IN THE PHILIPPINES

For the past 5 years of this presidential administration, the Department of Tourism has been busy spending money on all kinds of advertising. Advertising on CNN. Advertising on London buses. PR companies to defend its hotel rating program. Read more ...

DEPARTMENT OF TOURISM’S AMAZING TOURIST ARRIVAL FIGURES

First of all, it seems to say that the country had 6.5 Million total foreign tourist arrivals. This conflicts with what the World Bank reports, which is more like 5 million. Read more ...

LYING AND DECEIVING THE PUBLIC – IT’S MORE FUN IN THE PHILIPPINES

Through its various websites, the DOT has already released preliminary data about the grades of hotels around the country. Though individual properties weren’t named, here’s the big picture: Read more ...

DETAILS OF THE DEPARTMENT OF TOURISM’S “THIRD-PARTY AUDITORS” CREDENTIALS, TRAINING, and INSPECTIONS

It was long ago pointed out that our government should not try to grade hotels because it simply lacks the experts and the impartiality to carry out the process. The DOT’s answer to this was to say: We hired foreign consultants to structure the program; they’re experts. And don’t worry, because we hired third-party auditors, who are also all experts, to do the evaluations. Read more ...

FOOLS RUSH IN WHERE ANGELS FEAR TO TREAD - WHY NO OTHER NATIONAL GOVERNMENT IS FOOLISH ENOUGH TO TRY TO RATE HOTEL QUALITY

The Philippines’ Department of Tourism (DOT) is hell-bent on instituting a national government system to grade hotel quality. Although at first glance this seems like a reasonable idea, in fact NO OTHER NATIONAL GOVERNMENT IN THE WORLD has such a system. Therefore the DOT can be likened to a daredevil who proclaims that even though no one else has ever survived a free-fall jump without a parachute from the top of the Eiffel Tower, he will be the one to succeed. Read more ...

WHERE’S THE $7 MILLION? CAN ANYONE POSSIBLY BE THAT STUPID? OR IS SOMEONE VERY SMART?

THE Department of Tourism has admitted that it received a grant from Canada, in the amount of $7.1 Million, to fund its hotel star grading program. Though supposedly the money also covered some other minor purposes, the major application was the DOT’s star program. Read more ...

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